Our Brands

Courage Trading always focused on quality and customer satisfaction, and that is what our brands offer.

Eazicolor with ayeza khan

Eazicolor Professional

Eazicolor is a well known hair color and hair care brand in Pakistan. We provide a wide range of variety of products.

Hina Altaf

Belini Hair Color

Belini is a brand under Courage Trading serving you since 2010 with its quality oriented and budget friendly approach.

Osmo Ikon

Osmo Ikon

Osmo is a reflection of premiumness that consider quality and customer satisfaction as its passion.

Courage Management

Our devoted working team of employees with honesty, ambition and a strong work ethic is always engaged in delivering its best to make courage trading the best trading in Pakistan. As our employees deal with customers from different market areas within the country, they are trained for having solid writing skills and a dynamic speaking ability. There is not a rigid and management central environment but powers up to the certain levels are delegated to subordinates for enabling them to perform in a better way. Information and reports flow upward and instructions flow from top to bottom within the structure.
The hierarchy of Employees is here,

Courage Management

What Our Directors Say

It’s my pleasure and privilege to serve as the chief executive of Courage Trading Pvt Ltd. As we are living in an emerging environment, innovation is the only way to survive in the market place. Keeping in view “It takes courage to grow up and become who you really are.”I personally want to induce my team members to muster up their courage for becoming the ones who they really to be especially in their professional careers. Upper and middle level managers of the company tend to focus mostly on strategy and bigger picture thinking and focus on aligning a large work group towards shared objectives respectively, while Front line management thrives in pursuing operational efficiency, hiring on entry and mid-level talent, and assessing performance. Field staff should be well organized, empathetic, patient and flexible according to the circumstances to fulfill the customers’ needs and requirements. “ There is no shortcut for success in life except hardworking and honesty”
Ahsan Majeed
Ahsan Majeed
Cheif Executive Officer
“Sincerity with work, discipline in life and politeness in dealings are way to successful business relationships.”
Muzzamil Majeed
Marketing Director
“There are no secret to success. It is the result of preparation, hard work and learning from failures”
Habib Ullah Baig
Habib Ullah Baig
Operation Director
“It is very easy for a person to become successful in his life, if he believes in these three things honesty, teamwork and hardwork. Alhamdulillah Allah blessed me with a great team which performs its duties honestly to make their company successful by leaps and bounds"
Malik Azhar
Sole Distributor
Excellence is never an accident. It is the result of high Intention, Sincere effort, Intelligent direction, skillful execution and the vision to seeobstacles as opportunities. "Be a leader not a boss"
Sheikh Abdullah Ikram
Sheikh Abdullah Ikram Ratra
Sales Director
“Decision making is easy when you take your team in confidence and confidence comes with good results. That’s how you build credibility for your business.”
Mudassir Majeed
Muddasser Majeed
Finance Director
“Business intelligence is not just turning data into information, rather companies need that data to impact how their business operates and responds to the changing market place ”
Abdul Waheed Bhatti
Abdul Waheed Bhatti
Managing Director
“There are no secret to success. It is the result of preparation, hard work and learning from failures”
Zain Habib Baig
Zain Habib Baig
Chief Creative Officer
“It is courageous to me to be on such position. By adopting a task oriented approach, I believe that power delegation is the key to the maximum utilization of Human resources. Assigning tasks, defining roles, authorizing and then analyzing performance throughout the process make individual to be involved deeply and take more responsibilities"
Shafique Ur Rehman Khurram
Shafique Ul Hassan Khurram
General Manager

Courage Distribution Channel

We do have an effective channel for distributing products In the market. Lahore is the hub. We have appointed super sole distributor at Lahore. That supplies to sole distributors at zonal level. Zonal distributors further penetrate deeper into the market by supplying to sub-distributors at regional levels. Sub-distributors arrange supplies to wholesalers and they disperse to retail stores, where consumers finally avail the products.

Channels for other zones like wise Karachi, Rawalpindi, Faisalabad, Sargodha and Multan are quite similar .

Courage Distribution